AS-IF FACTOR
The as-if factor is a message that is materialistically or visually representative of its own meaning. This interpretation of the as-if factor is the word "pollute" that has been stylized to resemble an oil spill. Thus, the materiality of the word indicates the meaning of the word itself.
AS-IF ANIMATION
These are quick first and second iterations, respectively, of the as-if factor I explored above, now incorporating the element of time.
The first is a simple study of melting the word into a puddle, with physics similar to a thick slime.
The second exploration is more imitative of the still graphic, again representing the patterns made in an oil spill.
