Mock branding project for a New England seafood restaurant including a logo, business cards, and menu designs.
Portside Grill is a casual upscale seafood eatery found on the docks of Boston, Massachusetts. It's specialty is fresh, locally sourced seafood accompanied by nightly live performances by local musicians.
DESIGN LANGUAGE
The design language of the branding is reflective of the fresh, simplistic nature of the restaurant itself. Smooth, open curves in both the logo and the chosen typeface, Zeitung Pro, are indicative of the welcoming coastal environment that Portside Grill has embraced.
COLOR PALETTE
Limited coastal palette reminiscent of the cozy New England shores
FONT
Zeitung Pro
Smooth curves, true verticals and horizontals, and open counters allow for versatile use that indicates an upscale yet welcoming environment while allowing the graphics and brand to speak for itself.
BUSINESS CARDS
The usage of two distinct color combinations makes the brand feel more personal and approachable yet refined.
MENU
Simple, fresh options made from simple, fresh, local ingredients are the center of the restaurant's mission. Customers will enjoy the crowd-pleasing menu items while dining inside or outside with beautiful harbor views of the Atlantic Ocean.
