DESIGN LANGUAGE
Portside Grill is a casual upscale seafood eatery found on the docks of Boston, Massachusetts. It's specialty is fresh, locally sourced seafood accompanied by nightly live performances by local musicians.
The design language of the branding is reflective of the fresh, simplistic nature of the restaurant itself. Smooth, open curves in both the logo and the primary typeface are indicative of the welcoming seaside environment where Portside Grill is based.
COLOR PALETTE
This limited coastal palette reminiscent of cozy New England shores. Warm off-white and off-black create a softer contrast, and the primary brand colors are two tones of coral and a muted green.
FONT
Zeitung Pro
Smooth curves, true verticals and horizontals, and open counters allow for versatile use that indicates an upscale yet welcoming environment while allowing the graphics and brand to speak for itself.
BUSINESS CARDS
There are 2 color options for the restaurants business cards. These can be distributed in various locations, using the color palette that will best fit the location.
MENU
Simple, fresh options made from simple, fresh, local ingredients are the center of the restaurant's mission. Customers will enjoy the crowd-pleasing menu items while dining inside or outside with beautiful harbor views of the Atlantic Ocean.
