Oldfield
2021 Semi-finalist in the NC Brewer's Guild annual label art competition
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When There Are Nine
"This craft beer label by Sadie Tynch reads like a page out of a farmer’s almanac or an exhibit you’d find in a nature museum. It’s gorgeous, evoking the flora and fauna used to make this beer." -Grace Lee-Weitz, The 16 Most Insane Craft Beer Labels from North Carolina Breweries in 2023, Hop Culture & Untappd
Semi-finalist in the 2023 NC Brewer's Guild annual label art competition.
Click an image to view the full project and read about the story of this label
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Sweet Life
Special edition label featured at Live After 5 in Raleigh, NC, a free concert series put on by the Downtown Raleigh Alliance.
Click an image to be directed to the Downtown Raleigh Alliance website
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A Million Miles / Series
This is a 3-edition series of miso fruited goses with art inspired by 1970's sci-fi novel cover art. The order of release was Blue, Red, then Green and the visual style has a clear developmental arc, as do the brews themselves.
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acres / Series
This is a 3-edition series of corn cream ales, released in the order they are shown below. The first edition, Acres & Acres, set the tone for typography and the cel-shading style, although it came before the brewery's rebrand. Red and Green Acres were created adapted to showcase the special species of corn used in the brewing process.
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ENDLESS SHIFTING LABYRINTH / Series
This is a 2-part series of whiskey barrel-aged imperial stouts. The flavors are deep and complex, like a twisting labyrinth. The second edition, Labyrinth Double Barrel, is an even richer, more luxurious version that includes foil and embossing on the concentric ouroboroi.
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Parliament of Birds
This beer was brewed in collaboration with Fullsteam Brewing in Durham, NC. Wye Hill Brewing's mascot is an owl and Fullsteam's is a sparrow, hence the tongue-in-cheek title. I created the portrait in Procreate and the rest of the label was assembled by the designer at Fullsteam.
I was tasked with creating the primary visual asset so I did several test paintings to practice the style. As an oil painter, I chose to follow a similar process to what I would execute with real paint, which brought a sincerity to the label that effectively sells the dry humor of the concept.
First test painting
Second test painting
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